The advancement in online shopping in bangladesh (ICT) has enabled people to conduct maintenance activities such as shopping from the comfort of their homes. The research presented in this paper focuses on the growth of online shopping in Dhaka – a densely populated growing metropolis in the region. The online or e-shopping phenomenon started as teleshopping in late 1900. present one of the earliest works on the effect of socio-demography and attitude on shopping mode choice (between in-store and teleshopping) using data. The popularity of online shopping has rapidly gained momentum in the Western world. According to , online sales increased eightfold between 1999 and 2004 in the Netherlands. The COVID-19 pandemic accelerated the growth of online shopping even further. According to an article by the US Census Bureau online shopping in bangladesh online sales increased by 34 % to reach more than 800 billion in the in 2020.

Compared to the Western world, online shopping in bangladesh  regions instead had a late entry into the online market. The extensive growth of online sales started in the mid-2010 s and increased fivefold between 2016 and 2021. The average penetration of online shopping in Southeast Asia is 20 %, with Indonesia and Singapore leading the region with a 30 % penetration rate online shopping in bangladesh . In Bangladesh – one of the most densely populated countries in South Asia – business-to-customer e-commerce started to gain momentum in the early 2010 s with improved internet access and online transaction systems . Like the rest of the world, online sales spiked in 2020(encountered a 70 % increase from 2019) in Bangladesh during the COVID-19 pandemic. However, the average penetration of online shoppers is relatively low and stands at merely 3 %, according to a recent report online shopping in bangladesh.